About the Role
Smarter Contact is seeking a Product Marketing Specialist to join their rapidly growing B2B SaaS start-up company, serving SMBs in the US market. The ideal candidate should have 5+ years of experience in marketing at a b2b SaaS company, or 3+ years of specialized experience in product marketing at a b2b SaaS company. The ideal candidate should have experience in in-app product marketing campaigns, a strong focus on campaign segmentation and measurements, and successful implementation, execution, and scaling of integrated campaigns.
Qualifications include 5+ years of experience in marketing at a b2b SaaS company, 3+ years of specialized experience, and experience in product marketing campaigns. The ideal candidate should be detail-oriented, process-driven, highly organized, and have a self-starter mentality. They should also be a team player, quick learner, and coachable with a positive can-do attitude.
The role involves owning product messaging and positioning, conducting competitor research, developing integrated campaigns, maintaining product knowledge databases, optimizing user onboarding experiences, taking ownership of customer communications, successfully executing product launches and campaigns, and contributing to customer advocacy programs. The role also involves ensuring processes are systemized, documented, maintained, and executed, championing sales and marketing alignment, and collaborating with research and development teams to optimize product-led initiatives.
Insights and analysis results for future business expansion campaigns, analyzing data to measure campaign effectiveness, documenting processes and execution, and reporting KPIs on a weekly, monthly, quarterly, and annual basis are essential for the role.
via LinkedIn